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Merits of Artificial Intelligence in Conducting Marketing for a Business



According to research studies done by experts about 85% client interactions in the market will involve technology. Artificial intelligence plays a key role in marketing of an organization products and services in the market.


Artificial intelligence marketing basically refers to the key activities that is mainly done by an organization in order to enhance and promote the entity products and services using the advanced technology platforms available in the market, artificial intelligence marketing also involves key activities such as advertising of a organization products and services, selling of the products and services, and delivering the products to the customer’s premises. We have recently had an emerging shift from traditional marketing strategies to the artificial intelligence approach an example of such approach is commonly known as One Zebra marketing strategies. Some of the key advantages of One Zebra marketing strategies are detailed below.


First and foremost this marketing strategy in Dubai involves the use of technology to get enhance sales of an entity product and services, it involves the direct interaction of customers directly with the marketing team using technological platform, this approach creates a 360 degree interaction between both parties.


One Zebra marketing strategies provides solutions that can take all the data in an entity rapidly develops a summarised and accurate data that can be used for predicting the market trends of a particular good or service, this will then help the company in developing the sales and marketing strategies which will eventually increases sales of goods and services.


One Zebra marketing consultant can provide key marketing solutions that can bring together all of the important data sources in the entity and make quickly makes it easily accessible to the marketing team. Using the one zebra marketing strategy organisations can use the data it has in excel documents to make meaningful sense, through analytical tools and then drive its sales of goods and services across the regions of the world.


In order to get more sales for the company the organization uses the internal and external data, converts it into meaningful information using the artificial intelligence strategy and then scores them in order to provide probability of converting them into actual sales.


One Zebra strategy mainly brings life into marketing through artificial intelligence it creates serious sales strategies that aim at enhancing sales, this approach also helps in identifying your competitor’s strategies and in predicting whether your customers are likely to leave your products and services and the reason.

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